We decided to do this for the individuals who thinks it's important to express how they feel. This journey began almost three years ago when we were in a lost and convoluted space. We had came up with the name after realizing life was filled with what felt like never-ending promises. Whether it was from family or friends. We all began using the phrase 'no more promises' as a mindset that allowed us to navigate through life. It reassured us with a sense of direction and a sense of worth. We knew that if we couldn't rely on promises. We could surely rely on yourself. Our mission is to make other feel what we feel when we hear that phrase. - J
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™